Wildcat Creek Outfitters is an outdoor sporting goods retailer in Zionsville Indiana. They came to me for a rebrand because their existing branding was dated and lacked the versatility they needed. For their primary mark, we initially began the project focusing on variations of a fish, because they wanted to stick to something similar to the original logo. After many concepts and revisions it was decided that a more simplistic approach worked best. While Wildcat Creek focuses heavily on fishing gear, they also sell supplies for other outdoor activities.
The very simple fish hook allowed this brand to end up looking clean and professional, while still allowing the flexibility to become more rugged and "outdoorsy" depending on how it was used.
The very simple fish hook allowed this brand to end up looking clean and professional, while still allowing the flexibility to become more rugged and "outdoorsy" depending on how it was used.
