US Bank's first ever Double Rewards Event required an email series which would go above and beyond their standard marketing emails. We decided to create an interactive email experience to build excitement for the event and encourage engagement.
The goal of email one was to introduce the event and to build up anticipation about all the ways eligible customers could save. The three clickable "hot spots" trigger a pop up with details about one of the three savings categories.
Email two hit customer inboxes on the morning of the event, and was designed to show the steps required to earn rewards for each of the three categories.
Calls to action in both of the emails brought those who clicked to the appropriate page on the site to learn more and to start planning their purchases.
The goal of email one was to introduce the event and to build up anticipation about all the ways eligible customers could save. The three clickable "hot spots" trigger a pop up with details about one of the three savings categories.
Email two hit customer inboxes on the morning of the event, and was designed to show the steps required to earn rewards for each of the three categories.
Calls to action in both of the emails brought those who clicked to the appropriate page on the site to learn more and to start planning their purchases.
