Nielsen, a global marketing research firm, was looking for help organizing and streamlining their email process, as well as their landing page designs. Because Nielsen is such a robust brand with a distinct visual identity, it was important that we create designs and templates that really allowed the branding to shine. We audited their existing email designs to identify the most common and most engaging types of content, and used that as a starting place. We then built the template library in Pardot and used the new and improved content blocks to build Nielsen's email templates.
