Archives of Blog

Recycling Good Designs

It’s an unfortunate truth of creative industries that some really good design work never sees the light of day. There are many reasons for this. Sometimes the project naturally takes a turn, causing the end result to be different than the initial plan, or maybe you have a “client from hell.” Other times, I’ve had […]

What’s Your Designer REALLY Up To?

Imagine this: you recently hired a designer to brand your new company. You have spent time talking with them about the business and discussing goals and important milestones, and now it’s officially time to kick off the project. It’s an exciting time, and you can’t wait to see results, but then they give you a […]

The Beauty of Black and White Business Cards

The combination of black and white is nothing new. It’s been a classic staple in fashion and interior design for ages, and has become even more popular over the past few years. It’s next to impossible to ignore the dramatic contrast this look creates. I’ve been really interested in black and white business cards lately. […]
Design Myths Arrows

Graphic Design Myths

Everyone has some idea of what they think graphic design is or should be. Some people’s descriptions are relatively true (albeit mildly offensive), such as “graphic designers just make things look pretty.” Most of these confused and overly simplified ideas are harmless, but there are a few design myths that can be harmful for designers […]

Keeping Design Skills Sharp

Being in a creative profession like graphic design is great, because you get to spend your time coming up with new, innovative ideas and making them a reality. However, like any job, there is a downside. You spend your days having to come up with new, innovative ideas and making them a reality. There’s no “I’m just not feeling […]

How to Have a Killer Brainstorming Session

Everyone benefits from creativity and fresh ideas. Even if you don’t work in an explicitly creative industry, finding new ways to solve unique problems is a valuable skill. Odds are you’ve found yourself part of a group meeting at one point or another, trying to solve a particular issue in a new way. These creative […]

3 Tips for Avoiding a Typeface Disaster

There are so many typefaces out there to choose from, it often seems like an overwhelming task to decide which ones are right for your project. Type should always be an integral, consistent part of your brand, so this is not a decision to be made lightly. Hiring an expert is almost always a good idea, […]

Clients to Clone

I want to like everyone, I really do. I especially want to like all my clients and I want to work with them again in the future. Unfortunately, this isn’t always the case and occasionally a client makes me want to pull my own hair out. The thing is though, I’ve been growing my hair […]

The Evolution of Graphic Design

The true purpose of graphic design is to communicate. A design can be beautiful to look at, but if it doesn’t send the right message it’s not accomplishing anything. When you look back at the history of graphic design, especially advertisements, you’ll notice the designs largely reflect what was going on in the world at the […]

Design Turnaround Time Quiz

So you’ve found yourself in need of some design work? Wonderful! Does your company have an important event coming up and you’d like to have your new materials by then? Take our short design turnaround quiz to see how prepared you are. 1. You need a complete logo redesign. Your current logo was created many […]

Editing and Visual Hierarchy: The Keys to Design Success

I usually ask new clients for a few descriptive words to sum up the core values of company. They start off great and I get things like “loyalty,” “quality,” etc. However, once they hit five or six terms, I have to cut them off. I’m sure those next ten or so words are really great, […]

Improving Client Relationships

Client relationships are important in any business. The way you treat people and the way they respond to your interactions, can make or break a company. There’s a balance to be struck between the professional advice and services you provide, and following the client’s instructions. I was inspired to rethink client interactions, after attending an […]

Social Media Redecorating

Social media changes at a rapid pace. Odds are, I’m not the first person to tell you that. It seems like the second we get used to the new Facebook, Twitter, etc. the rug is pulled from under us and we’re scrambling to learn about an even newer iteration. Each new version brings changes in […]

Designing for Good

I’d like to start by saying I love my profession. The first visual communications class I took in high school clicked with me instantly, and since then I haven’t wanted to do anything else. That being said, I spend a lot of time justifying what I do and even more often explaining why it matters. […]

2013 Brand Yearbook

A lot happened last year in terms of rebranding. Not unlike highschool students, brands have many different personalities, and those really come to light during a major aesthetic redesign. Here are a few of the most interesting characters from the class of 2013. It’s fairly easy to improve a logo where an animal is wearing […]