Reminder: Advertising in the 1950s Had No Chill

Posted on Mar 6, 2017 in Blog | No Comments
Reminder: Advertising in the 1950s Had No Chill

The history of American advertising is something that has always fascinated me. It’s amazing to see how much the visual aesthetic evolved as a result of the changing times. Consumer needs were constantly changing due to wars, shifts in the economy, advancements in technology and various other factors. Each decade had its own unique style of […]

Add Human Interaction to Your Marketing

Posted on Feb 23, 2017 in Blog | No Comments
Add Human Interaction to Your Marketing

I recently found myself 45 minutes deep in a site dedicated to the spaces where artists and designers work. I didn’t actively seek out this behind the scenes experience, it was entirely by chance that I ended up there. Once I snapped out of it and realized how long I had spent procrastinating on the […]

Your Brand is More Than Black and White

Posted on Jan 25, 2017 in Blog | No Comments
Your Brand is More Than Black and White

You somehow managed to find yourself on this blog post, you probably already know how important branding is. We’ve discussed the different aspects that come together to form a solid brand, and repeatedly reminded you that a brand is more than just a logo. Sure, logos get all the credit and attention, but there’s another […]

Keeping up with Visual Social Media

Posted on Oct 5, 2016 in Blog | No Comments
Keeping up with Visual Social Media

Social media is a thing most of us either love or love to hate. The most popular social media platforms are constantly evolving and trying to one-up each other. It can be difficult to keep up at times, and often by the time we figure out and get comfortable with the system the next change rolls […]

License Plate Design: The Good, The Bad and the Boring

Posted on Sep 20, 2016 in Blog | No Comments
License Plate Design: The Good, The Bad and the Boring

Everyone loves a good contest, which is why I got a little excited when I heard Indiana’s BMV was allowing people to vote on our state’s next license plate. I knew not to expect too much since license plate designs tend to fall somewhere between mundane and gaudy, with little room for anything attractive or interesting. […]

Shifting to Brand Symbols

Posted on Aug 30, 2016 in Blog | No Comments
Shifting to Brand Symbols

Pick up your phone and look at your three most used apps. Now think about how you found them. Did you read the text underneath or did you immediately find what you needed based on the app icons? If you’re like me you probably answered “icons,” and until just a moment ago had completely forgotten […]

You’ve Achieved Brand Success. Now What?

Posted on Aug 18, 2016 in Blog | No Comments
You’ve Achieved Brand Success. Now What?

We always talk about the ways companies can improve their branding, but rarely does anyone ever mention what happens once a brand has, for lack of better words, “made it.” No brand is perfect, there’s always room for change and improvement, but for many brands, the day does come when they reach a comfortable level […]

How to Survive a Rush Project Without Losing Your Mind

Posted on Aug 3, 2016 in Blog | No Comments
How to Survive a Rush Project Without Losing Your Mind

No one, aside from maybe a racecar driver, wants to feel rushed in their job. Even designers, many who are used to working in a fast paced environment, know that a good outcome takes time. However, that being said, %#*& happens. Sometimes there is no way to avoid a rush project. Last minute changes happen […]

The Ups and Downs of the Hillary Clinton Logo

Posted on Jun 29, 2016 in Blog | No Comments
The Ups and Downs of the Hillary Clinton Logo

Don’t worry, this is not going to be another post about politics. The internet is saturated with articles for your reading pleasure, and let’s be honest, you’re only going to read the ones that align with your own beliefs anyways. So check your politics at the door, because this isn’t Facebook and we’re going to […]

How Dangerous is Your Logo Placement?

Posted on Jun 15, 2016 in Blog | No Comments
How Dangerous is Your Logo Placement?

There is a lot of debate these days on whether a homepage should still be considered the most important page on a website. There’s no doubt this used to be true, but with the current state of social media things have changed. We now have a desire to constantly share and link directly to pages […]